• PRSA Phoenix

PRSA Phoenix Chapter Honors 2019 Copper Anvil Award Winners

Updated: Sep 18, 2019

Media Contact: Rachel Brockway president@phoenixprsa.org 602-561-1707



The Public Relations Society of America (PRSA) Phoenix chapter presented 52 awards during its annual Copper Anvil Awards, a program that recognizes outstanding public relations tactics and campaigns, reflecting the highest standards of performance. During the event on Sept. 10, additional awards of recognition and two student scholarships were presented.


The PRSA Phoenix chapter awarded Christie Silverstein, vice president of public engagement for Expect More Arizona, with the Percy Award. The award honors a professional who has demonstrated excellence in the practice of public relations, is an active supporter of PRSA Phoenix, and has made positive contributions to the Phoenix community. Since 1960, this prestigious award has been awarded to 40 Valley public relations practitioners.


Cassidy Landaker, junior account executive at Serendipit Consulting, was awarded the annual Up and Comer award. Tiffany Ellington, student at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, and Jasmine Black, student at Northern Arizona University, each received the chapter’s annual PRSSA student scholarships.


The Town of Queen Creek earned the Communications Team of the Year and Serendipit Consulting earned Agency of the Year.

Of all the awards given, 24 were Copper Anvil Awards and 22 were Award of Merits. While both awards recognize excellence in public relations, the Copper Anvil Award is the highest honor bestowed by PRSA Phoenix, followed by the Award of Merit. Finalists and award type were determined by the final point score given by the judging chapter.

“The Copper Anvil awards is a night dedicated to celebrating the incredible work the talented PR professionals are doing in the Phoenix community,” said Rachel Brockway, president of the Phoenix chapter of the Public Relations Society of America.


2019 Copper Anvil Award winners:

Community Relations: Blue Cross Blue Shield – MobilizeAZ; Turning the Tide on Arizona’s Opioid Epidemic

Digital/Social Media: OH Partners – Arizona Lottery Virtual Holiday Party Giveaway

Digital/Social Media: Venezia’s Pizza and PRFC partnership

External Communications: Arizona Department of Transportation – Drive Aware Get There

External Communications: Allstate – Drivewise Campaign

External Communications: Allison and Partners – GPEC Capitalizes on ‘Seattle Head Tax’

External Communications: Serendipit Consulting – Modern Acupuncture PR Campaign

External Communications: Serendipit Consulting – Optima Kierland PR Campaign

External Communications: Serendipit Consulting – Roadmaster Group PR Campaign

External Communications: Serendipit Consulting – Robbins Brothers Proposal Ambassador Campaign

Integrated Communications: Allstate Insurance – Southwest Allstate Life Retirement Q3-4 Communications Plan

Internal Communications: Allstate Insurance – Southwest Allstate Life Retirement Q3-4 Communications Plan

Public Affairs: Zion and Zion – 38 Seconds PSAs

Public Affairs: Resolute Consulting - 6-2 Says It All

Publications: Annual Report: Gilbert, Arizona Office of Economic Development – Annual Report Fiscal Year 2018

Publicity/Promotion: HMA Public Relations – News Release Quarles and Brady announces Leadership Transition

Publicity/Promotion: Zion and Zion – Feature story Venezia’s Pizza Breaking Bad

Publicity/Promotion: HMA Public Relations – Media Relations for Harrah’s Ak-Chin Casino Grand Opening and 25th Anniversary Celebration

Publicity/Promotion: HMA Public Relations – Profile Blaze of Glory

Special Events or Observances: One to Seven Days: Serendipit Consulting – Drybar Gilbert Grand Opening

Special Events or Observances: One to Seven Days: PRSA Western District Conference Committee – 2019 PRSA Western District Conference, The Five Cs of Public Relations

Special Events or Observances: More Than Seven Days: Expect More Arizona – Teaching in Arizona Documentary Film Screenings and Community Conversations

Special Events or Observances: More Than Seven Days: HMA Public Relations and Girl-Scouts – Arizona Cactus-Pine Council – 2019 Girl Scout Cookie Dessert Challenge


2019 Award of Merit winners:

Community Relations: 10 to 1 – 2018 Year-Round Community Relations Campaign fir Forrest Anderson

Digital/Social Media: OH Partners – Arizona Coyotes 2018-2019 Influencer Campaign

Digital/Social Media: Zion and Zion – Pita Jungle Video Series

Digital/Social Media: The James Agency – Colleens Dream Foundation

Digital/Social Media: Zion and Zion – Barro’s Dad Jokes

External Communications: HMA Public Relations – Violins of Hope

External Communications: AZ Humane Society – Don’t Kitnap Kittens

External Communications: Serendipit Consulting – FastMed Urgent Care PR Campaign

External Communications: 10 to 1 – Cereset National Launch and Multi-Market Expansion campaign

Integrated Communications: 48 West Agency – N1 Fly Smarter/Ultimate Lift Campaign

Integrated Communications: Allstate – Allstate Insurance Drive Wise Campaign

Integrated Communications: Arizona Diamondbacks – Dbacks OnTrac Bullpen Cart

Integrated Communications: Avent – Enabling the Deaf to Experience Music in a New Way

Multicultural Communications: Arizona Diamondbacks – D-Backs Multicultural Communications

Public Affairs: Zion and Zion – Love Your Limbs Campaign

Publications: Annual Report: Phoenix Public Transit – Transportation 2050 Annual Progress Report Fiscal Year 2018

Publications: Brochures: Town of Queen Creek – Infrastructure Improvement Plan

Publications: Newsletters or Magazines, print: the City of Mesa Transportation Department – Spokelife Magazine, Fall 2018 Issue

Publications: Newsletter or Magazines, electronic: HMA Public Relations – The Arizona 100

Publicity/Promotion: HMA Public Relations – Op-ed Quality of Life: Mission Critical to Community Success

Special Events: Zion and Zion – Grand opening of Casino Del Sol

Special Events or Observances: More Than Seven Days: Arizona Diamondbacks – 20th Anniversary Season

The Phoenix Chapter also recognized Allison and Partners, with the coveted Judges’ Award, which is presented to the campaign or tactic that the reciprocating judging chapter felt best-defined public relations excellence.

Annual chapter sponsor, APS, in addition to event sponsors Arizona Advertising Guild (AZAG), City of Mesa, Clique Photo Station, Serendipit Consulting and Fingerpaint, made the event possible.


About PRSA Phoenix:

The Public Relations Society of America (PRSA) is the largest and most prominent organization dedicated to the professional development and advocacy of public relations practitioners. Founded in 1961, the Phoenix chapter is one of the largest in the nation, serving more than 300 PR and communications professionals in a variety of industries. PRSA Phoenix offers its members opportunities to advance their careers through events, awards programs, accreditation and a variety of skill-building resources. A 15-member board of directors governs the chapter. For more information on PRSA Phoenix visit www.phoenixprsa.org.