Member Spotlight | Kelly Potts
COMPANY: Small Dog Public Relations
EDUCATION/DEGREE: Bachelor of Science Public Relations - Northern Arizona University
YEARS AS A PRSA MEMBER: 6 months this go around … but 5 years previously including 2 as PRSSA
What attracted you to public relations and communications?
I’ve always been a communicator and enjoyed the PR aspects of internships I did before I declared my major. After attending a community college, I declared PR as my major at NAU and never looked back.
What do you wish you’d known when you started in PR/Communications?
Being available 24/7! Setting boundaries can be hard, especially when you are just starting out in a new job or position and feel the need to ‘prove yourself’.
What’s the best part of your job?
Spreading the word about local businesses to our amazing community
What’s the toughest lesson you’ve learned on the job?
Sometimes, the answer is just no. It’s a hard one for me to accept… but whether its from a client not wanting to respond to a media inquiry or a TV producer not wanting your segment, the turn down is a hard one for me.
How has PRSA helped you in your career?
Or what are the advantages of being a PRSA member? The networking! PRSSA helped me land my first internship at HMA and has helped me connect with other PR Pros ever since.
What’s your go-to snack/food when you’re feeling the stress? If not food, then what?
What’s your favorite thing to do in Arizona?
During the summer – the POOL. During the ‘cooler’ months, I enjoy being outside, whether it’s a hike or brunch on a patio
How do you balance personal life and work?
Working from home/for yourself it makes the balance difficult … but I try to set email checking/social media boundaries. I try to limit checking/responding to emails during business hours, and set limits to how often I check social media notifications. My clients all have my cell number, so if it’s a true emergency they can still contact me.