• PRSA Phoenix

Award-winning PR Pro, Paula Pedene, Talks Ethics With PRSA Phoenix for Wednesday Wisdom Series

Recap Takeaways

  • President and CEO of the Arizona Hispanic Chamber of Commerce (Monica Villalobos shared insight into the annual DATOS research regarding Arizona's Hispanic Consumers)

  • If all Hispanics in the U.S. were their own country, they would rank 25th in population size of the 223 recognized countries in the world (roughly 60 million individuals)

  • This population has the purchasing power of $2 trillion, which is more than Australia or Canada's GDP

  • That's right, the U.S. Hispanic population spends more than the entire economy of Australia or Canada

  • Establish relationships with organizations such as Univision, the AZHCC, and the AMA Phoenix Chapter