Strategic Plan - PRSA Phoenix

Strategic Overview 2009-2011

Vision
The Public Relations Society of America Phoenix Chapter serves a diverse community of professionals in the greater Phoenix area, empowering them to excel in effective, ethical and respectful communications on behalf of the organizations they represent and the constituencies they serve.

Mission
PRSA Phoenix advances the professional growth and careers of its members by providing:

• Lifelong learning;
• Vibrant, diverse and welcoming professional communities;
• Recognition of capabilities and accomplishments; and
• Thought leadership, ethics and professional excellence.

Goals: 2009-2011

• Learning
Deliver exceptional, relevant lifelong learning opportunities

• Community
Create welcoming, diverse, global communities where members engage, connect and build relationships

• Thought Leadership/Knowledge Sharing
Advance strategic and tactical capabilities by serving as the leading source of ideas, techniques, best practices and innovative research

• Recognize Capabilities & Accomplishments
Recognize and honor the capabilities and accomplishments of members through credentialing, awards and leadership development

• Advocacy & Ethics
Enhance awareness of the vital role of public relations and its contribution to open, honest and respectful communications

• Organizational Excellence
Enable PRSA Phoenix to be a best in class member service and leadership organization, in tandem with at least the minimum standards for PRSA chapters

The complete PRSA Phoenix strategic plan is available in PDF